Thesis.
Most creator-business education is theory written by people who haven't run the business. TubeForge is the opposite — it's the internal operating manual from a network that grew past 14M+ subscribers, packaged as a cohort program for creators who want to treat their channel like a media company.
The core bet: YouTube Shorts is a paid-acquisition game disguised as an organic-content game. Creators who learn unit economics, hook engineering, and ad-mediated scaling beat creators who learn "tips and tricks." We teach the first thing.
Who it's for.
- Existing Shorts creators with at least some traction who want to turn the channel into a real business.
- Media operators running multiple channels or accounts who need a unified operating playbook.
- Founders & marketers using short-form as a paid acquisition channel for a product or brand.
Curriculum.
Eight weeks, structured as four two-week modules. Each module pairs frameworks with workshops and homework reviewed by the team.
Media business fundamentals
P&L for a creator business. Format economics. Retention vs. acquisition trade-offs. How to read your channel as a portfolio of bets, not a content calendar.
Hook & format engineering
The anatomy of a Short that holds. Hook taxonomy, retention curves, A/B testing creative at scale. Building a format library you can rerun.
Paid acquisition for Shorts
Buying views as a real channel. Ad accounts, creative iteration cycles, measurement, scaling profitable creatives, killing unprofitable ones fast.
Operating cadence & team
Weekly rhythm. Roles to hire (and not). Tools, dashboards, review meetings. How we run dozens of channels with a small team — and how to run yours like that.
Format.
- Two months, cohort-based. Live sessions plus async workshops.
- Weekly office hours with the team — direct review of your channel and creatives.
- Russian-language program. Russian-speaking creators and operators.
- Paid program. Cohort 1 opens September 2026 · pricing on application.
Get involved.
Applications for the next cohort run at academy.tubeforge.co. For partnerships, brand deals, or licensing the curriculum — write me directly.